Sejal Vaidya
💼 Business Intelligence Analyst | 🗄️ SQL • 📊 Power BI • Python | 📈 Driving Data-Driven Business Growth
- Role
- Business Intelligence Analyst at HSBC
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Sejal Vaidya
I’m a Business Intelligence Analyst with 4+ years of experience helping organizations…
Experience
Business Intelligence Analyst
Jun 2025 — Present · US
Supported an AI-Driven Customer Segmentation and Personalization project to optimize targeted marketing. Conducted data profilingand stakeholder interviews to gather requirements. Collaborated with data science, marketing, and CRM teams, resulting in a 26%increase in campaign engagement.• Created detailed FRD and BRD documents by mapping workflows, defining KPIs, and conducting GAP analysis, SWOT, and root causeanalysis. Aligned analytical outputs with business goals, improving cross-functional clarity and reducing misaligned requests by 18%.• Developed interactive Power BI dashboards using DAX, Power Query, bookmarks, filters, and AI visuals. Connected to Redshift,PostgreSQL, and Excel, enhancing data-driven decision-making and cutting dashboard load time by 22% through query optimization.• Worked closely with data engineering, ETL, and data science teams to support data preparation. Handled data validation, cleansing,profiling, and business logic application using SQL and Python (Pandas, Seaborn), ensuring clean inputs for model-ready datasets.• Partnered with the data science team to integrate AI-powered CLV predictions into BI workflows. Managed visualization, modeloutput interpretation, and dashboard reporting. Strengthened data quality checks, reducing reporting discrepancies by 15%.
Education
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
Bachelor of Science - BS
2019 — 2022
Christian Brothers University
Master's degree
2023 — 2024
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