Seira Larsen
Chief Financial Officer (CFO) @Mindful Harmony
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WORK HISTORY
Chief Financial Officer (CFO) @Mindful Harmony
Los Angeles, CA, US
Nutraceutical e-commerce startup- Spearheaded 830% revenue growth ($750K → $7M) in under 2 years by establishing scalable finance and operational infrastructure from inception- Raised $2M in seed capital through banking relationships and investor cultivation- Architected full finance function from scratch: internal controls, bookkeeping, reporting systems, banking relationships- Built and led 5-person leadership team: Accounting Manager, Supply Chain Manager, Operations Manager, VP of People- Implemented tech stack supporting hypergrowth: QBO, Shopify, BigCommerce, Odoo, Zendesk AI integration- Established COSO-aligned internal control framework ensuring audit-readiness during rapid scale
EDUCATION
California State University, Fresno
Bachelor of Science (BS), FINANCE-ACCOUNTING
Louisiana State University
Master of Business Administration - MBA, Computer Technology/Computer Systems Technology
California State University, Northridge
Master of Science - MS
ABOUT SEIRA LARSEN
I build finance functions that scale — from startup chaos to PE-ready precision.Over 20+ years, I\'ve been the finance leader companies call when they need transformation, not just transactions. Whether it\'s a $300M multi-state operator that needs a compliant infrastructure built from scratch, or a PE-backed turnaround that needs reporting rigor in 90 days, I bring the rare combination of strategic vision and operational execution.WHAT I DO BEST: Strategic Finance & Growth→ Drove revenue from $13M to $26M with roadmap to $45M at Cheef Holdings→ Led M&A integration, standardizing reporting across acquired entities→ Architected short-term funding models at Airbnb during pre-IPO capital structuring→ Built scenario modeling and board reporting for CFO-level decision support FP & A & Systems Transformation→ Built 17-member finance team from scratch at ($300M revenue)→ Directed $2M+ ERP implementations (Oracle, NetSuite) with 30% efficiency gains→ Orchestrated 90-day digital transformation at VersaDesk, replacing fragmented systems with unified architecture→ Accelerated month-end close by 25% through process reengineering Controls & Compliance→ Spearheaded COSO-based enterprise risk frameworks→ Achieved 15% reduction in audit findings through strengthened internal controls→ Deep expertise in GAAP, SOX, IFRS, IRC Section 280E, ASC 606→ Built compliant finance infrastructures for multi-entity, multi-state operationsMY EDGE: I don\'t just manage finance — I transform it. I\'ve deployed Agentic AI workflows and AI-augmented forecasting while maintaining audit-ready precision. I speak both \"board room\" and \"balance sheet.\"CREDENTIALS:• CPA (Active License)• CMA (Certified Management Accountant)• MBA — Louisiana State University• MST (Master of Science in Taxation) — CSU Northridge• Stanford University — AI Strategy Development• Microsoft Certified — Power Platform AI Integration• AWS Certified• SOX Compliance CertificationSYSTEMS: Oracle ERP, NetSuite, QuickBooks, Power BI, SellerCloud, HubSpot, Aspen CanopyINDUSTRIES: Tech (Uber, Airbnb), E-commerce, Manufacturing, Healthcare, Cannabis, PE-backed, Fortune 100LANGUAGES: English (Native), Indonesian (Fluent), Norwegian (Fluent)Currently exploring CFO, VP Finance, VP FP & A, Director of Finance, and Controller opportunities. I\'m based in Los Angeles and open to remote, hybrid, or LA-based roles.Let\'s connect: s••••••••@gmail.com |(31••••••29
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