Anshul Sehgal

About Anshul Sehgal

The No: 1 lesson I have learned in almost 15 years of working:There’s no magic formula for success - just a lot of experiments, bold decisions, and an obsession with understanding people.I’ve had the privilege of working with some of the biggest names like Coursera, Flipkart, and Aditya Birla Group, but the journey wasn’t always smooth. There were failures along the way - ones that taught me more than any success could.Here’s a quick glimpse into my story- Launching with impact: At Coursera, I led the marketing and launch of 10 degrees and 11 certificates within a year, driving a remarkable 115% YoY growth across India and APAC- Doubling performance: In Coursera’s international expansion efforts, I optimized a 8 figure multi million dollar budget to achieve a 2X ROAS improvement, a strategy now adopted globally​- Massive onboarding success: At Flipkart, I spearheaded the \"Tarakki Ke 5 Din\"( 5 days of growth) campaign, onboarding new sellers in just 20 days—25% of the annual target—with 75% of them transacting​- Boosting business growth: Led the Flipkart Boost initiative, driving a 20% increase in product selection and a 7.5% GMV growth through strategic initiatives​- Empowering communities: Through Flipkart’s Samarth program, I helped deliver a 10X partner growth, empowering 7.5L underserved beneficiaries and achieving 5X GMV growth​- Strategic innovation: As part of Aditya Birla’s core team, I helped conceptualise and implement the launch strategy for their Payments Bank & UPI platform​Who I can help:1) Marketing teams needing strategic direction for growth, performance, or product launches.2) Startups and enterprises looking to scale in India, APAC, or EMEA.3) Businesses aiming to optimize customer acquisition, retention, and revenue growth.4) Organizations looking to enhance their go-to-market strategies, product marketing, and data-driven decision-making for sustainable growthBeyond the numbers, I enjoy playing all kinds of sports, good food, and if gaming were a sport in the Olympics, I would win a medal for sure. Cycling, football, and staying active keeps me energised and ready for the next big challenge.

Experience

1. Head of Marketing, India & Apac

   Coursera

   Oct 2021 — Present · Gurugram, IN

   Transforming Coursera’s APAC marketing strategy into a growth and revenue engine, scaling consumer revenue to $XXM+ with 30% YoY growth while shaping the region’s digital learning landscape- Managed & optimized a $15M marketing budget, improving efficiency and RoAS to accelerate market expansion- Led pricing and positioning strategy, increasing revenue by 15% and expanding the paid learner base by 75%- Spearheaded the GTM strategy for 10+ degree launches and 11 professional certificates, fueling 90% YoY growth- Redefined Enrolment Counselling, transforming marketing-sales alignment to double conversion rates- Developed a scalable \"glocal\" market expansion approach, driving 20%+ of degree enrolments via ecosystem partnerships.Beyond marketing execution, I partner with global leadership to define Coursera’s long-term vision for digital education in APAC.

Education

• Institute of Management Technology, Ghaziabad

  Master of Business Administration (MBA), Marketing

  2010 — 2012

• Paris School of Business

  Master of Business Administration (MBA), Marketing

  2011 — 2011

• Jaypee Institute Of Information Technology

  Bachelor of Technology (B.Tech.), Computer Science

  2006 — 2010

Skills

• Market Research
• Team Leadership
• Leadership
• Management
• Google Analytics
• Advertising
• Product Marketing
• Social Media Marketing
• Management Consulting
• Requirements Analysis
• Marketing Research
• Marketing Management
• Email Marketing
• Strategy
• E-Commerce
• Lead Generation
• Vendor Management
• Customer Acquisition
• Marketing
• Business Development
• Digital Marketing
• Online Marketing
• Management Information Systems (Mis)
• Strategic Planning
• Brand Management
• Analytics
• Content Strategy
• Marketing Strategy
• Business Strategy
• Business Analysis
• Project Management
• Digital Strategy
• Mis
• Campaign Management
• Online Advertising
• Business Intelligence
• Search Engine Marketing (Sem)
• Social Media
• Customer Relationship Management (Crm)
• Business-to-Business (B2b)