Alexandra Segura
Marketing, Design & Project Management Specialist
- Role
- Graphic Designer at Cenikor Foundation
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Alexandra Segura
I am an innovative Marketing Specialist with a strong foundation in visual design, branding, and emerging AI technologies. My work blends creativity with strategic thinking to produce compelling, high-impact graphics that elevate brand identity and captivate target audiences. Passionate about collaborating with cross-functional teams, I thrive in dynamic environments where design meets data-driven insight.Currently expanding my expertise in artificial intelligence, I actively integrate AI tools and workflows to enhance design efficiency, personalization, and scalability. This includes exploring generative design, automated content creation, and predictive analytics to inform creative direction.I am proficient in Canva, Figma, and Adobe Creative Cloud, with a solid grasp of usability principles and accessibility standards. Committed to mentoring junior designers, refining design processes, and staying ahead of industry trends, including the evolving role of AI in creative strategy.
Experience
Graphic Designer
Oct 2024 — Present · Houston, TX, US
Work on a diverse array of projects and media, utilizing various software programs to conceptualize and develop innovative graphic designs that align with business objectives.• Gather feedback from managers to ensure designs align with organizational standards and brand expectations, accurately convey ideas, and appropriately represent the company.• Independently and collaboratively work with the marketing team to meet deadlines, adhere to budget constraints, and schedule project implementation based on workload.• Utilize and manage cloud-based Asana, Canva, and Adobe projects for designs, development, photography, and video.• Collaborate with different departments to ensure coordination and promotion of priority items.• Participate in weekly calls with the marketing team and other departments to discuss social media campaigns and various initiatives.• Edit promotional and social media videos using Adobe Premiere Pro and Canva, enhancing brand narratives through dynamic visual content
Education
Art Institute of Houston
Associate of Arts (AA), Graphic Design
1998 — 2000
American InterContinental University
Bachelor of Arts (B.A.), Design and Visual Communications, General
2004 — 2006
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