Sefira Lightstone-Ross

Social Media Designer & Illustrator @Chabad.Org

Jerusalem, IL

Led the visual rebranding of Chabad.org’s social media, creating a cohesive style to boost engagement and brand recognition- Produced 5 custom illustrations weekly, aligning with Chabad.org’s educational and advocacy goals to communicate Jewish themes- Designed high-performing content, including carousels, highlight icons, reel covers, and branded templates- Created viral, timely posts on current events, fostering community engagement across global Jewish audiences- Maintained Chabad.org’s brand voice while exploring innovative ways to expand reach and impact-Collaborated with content teams to transform written material into engaging visuals, maximizing digital engagement.