Sefakor Esiape
Vice President of Culture @Marketing Lab At Byu Marriott
Provo, UT, US
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WORK HISTORY
Apr 2025 — Present
Vice President of Culture @Marketing Lab At Byu Marriott
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Provo, UT, US
Led a team of consultants on a project for Tru Fru, programming a MaxDiff survey to test 40+ flavor innovations across consumer segments-Applied advanced Excel functions and TURF analysis to measure purchase intent and brand associations, delivering an in-depth report with actionable insights to guide innovation strategy.
EDUCATION
2023 — 2027
Brigham Young University Marriott School of Business
Bachelor's degree, Marketing
ABOUT SEFAKOR ESIAPE
Marketing Major | Statistics Minor | Aspiring Market Analyst | Passionate About Consumer Insights & Data-Driven Strategy
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