Seema G.

About Seema G.

Well, isn’t it true? When you crush your insecurities and fears, you transform into a confident and ready-to-conquer person.This is my story.Right from my childhood, I was always inclined to do what others believe I can\'t. If the majority says \"east\", I would love to explore \"west.\"And that has made me what I am today – a marketing professional who embraces the challenges and never quits.My work mantras are: Always prioritize quality over quantity, value over churning, and customer delight over selling. Every business is serious, but it doesn’t need to be boring – be it B2B or B2C. All customers are eventually human beings. So, treat them like one. Keep upskilling yourself! Marketing is an ever-evolving space with new tools, technologies, and strategies. You snooze; you lose.I am a marketing professional with 10+ years of experience in B2B marketing.Crafting captivating narratives and driving impactful marketing initiatives are my areas of expertise. With specialization in SEO, product marketing, content marketing, and marketing campaigns, my passion is to build experiences that connect people with product. My diverse background enables me to seamlessly integrate both online and offline strategies, maximizing the reach and impact of every campaign. Skills: Marketing & Communications | SEO | AEO | GEO | Product Marketing | B2B Marketing | Email Marketing | Online Marketing | Digital Marketing | Content Marketing | Product Campaigns | Product roadshows | Content writing | Creative Writing | Event Planning and Management | Vendor Management | Creative agency Management #Marketing #Marketingandcommunications #Contentwriting #DigitalMarketing #B2BMarketing #ContentMarketing #SEO

Experience

1. Senior Marketing Manager

   LegalZoom

   Oct 2022 — Present

   RESPONSIBILITIES1. Strategic Planning- Develop comprehensive marketing and AI-driven search strategies aligned with business goals- Outline actionable short-term and long-term plans for AI-enhanced search visibility2. Content Strategy- Develop and optimize content strategies that align with brand messaging and AI/SEO best practices- Create, review, and AI-optimize various content types, focusing on clarity, direct answers, and conversational tone- Collaborate with content creators, designers, and copywriters to deliver high-quality, AI-friendly outputs3. SEO & Answer Engine Optimization (AEO) Strategy- Develop and execute integrated SEO and AEO strategies to maximize organic and AI-driven search visibility- Optimize content for AI search engines using vector embedding, semantic triples, and schema markup- Refresh content regularly to boost relevance and AI recall for generative search outputs- Enhance AI crawlability, snippet optimization, and zero-click engagement- Use data-driven insights to improve SEO/AEO performance and align with business objectives4. Team Leadership- Lead and mentor content and design teams, delegating tasks and setting goals to drive SEO, Content, and AI strategy successACHIEVEMENTS1. 52% increase in AIO citations and a 92% increase in conversions2. Established a successful organic revenue funnel contributing to a seven-figure revenue ($) stream.2. Successfully ranked 1,200 keywords in the top 3 positions of SERPs, comparing 2024 to 2023.3. Realized a 2.2x overall increase in total keywords, reaching 16,500 keywords from 2023 to 2024.4. Generated over 80% growth in new visitors year-over-year, attracting approximately new visitors in 2024 compared to 2023.5. Achieved more than 35% growth in total visitors, with around total visitors in 2024 versus the previous year.

Education

• SDM Institute for Management Development

  PGDM, Marketing & HR

  2010 — 2012

Skills

• Advertising
• Product Marketing
• Strategy
• Microsoft Excel
• Leadership
• Marketing
• Social Media
• Team Management
• Management
• Product Development
• Business Analysis
• Internal Communications
• Business Strategy
• Online Marketing
• Project Planning
• Business Development
• Marketing Strategy
• New Business Development
• Marketing Communications