Seema R.

Marketing Leader | Banking, Payments & Fintech | Demand Generation | ABM | Content & Campaign Strategy | Product Marketing

Role
Global Banking Industry Marketing Lead at SAS
Location
Miami-Fort Lauderdale, FL, US
LinkedIn followers
500 followers

About Seema R.

Senior Marketing leader with deep experience in banking, payments, fintech and strategy. Experienced in translating business objectives into marketing strategy and in brand, campaign, agency and creative management.Campaign Management | Brand | Demand Generation and Lead Nurturing | Product Marketing | ABM | Sales Enablement | Digital Marketing Strategy | Content Marketing | Social Media Strategy | Sales Enablement | Marketing Automation | Data Driven | Event and Association Marketing | Influencer Marketing | Multichannel Marketing

Experience

  1. Global Banking Industry Marketing Lead

    SAS

    Aug 2024 — Present

    2025 SAS Hackathon Banking Track Co-LeadAwards received:Q2 2025 Global Industry Marketing Very Important Principles (VIP)

Education

  • University of Rochester - Simon Business School

    Master of Business Administration (M.B.A.), Marketing & Brand Management

  • The Harley School

    High School

Skills

  • Consulting
  • Customer Insight
  • Analytics
  • Account Management
  • Crm
  • Social Media Marketing
  • Segmentation
  • Strategic Planning
  • Html
  • Adobe Analytics
  • Retail
  • Relationship Management
  • Microsoft Office
  • Marketing
  • Brand Development Strategy
  • Competitive Analysis
  • Business Development
  • Digital Marketing
  • Marketing Strategy
  • Web Analytics
  • Enterprise Marketing
  • Search Engine Optimization (SEO)

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Seema R. — Global Banking Industry Marketing Lead at SAS in Miami-Fort Lauderdale, FL, US | Unifers