Shreyas Fnu Shreyas

About Shreyas Fnu Shreyas

Data-oriented leader with 15+ years in Growth and Decision Science, building scalable data products at large B2B companies (Docusign, LegalZoom, Amplitude, Atlassian). Expert in experimentation, statistical modeling, and product-led-growth (PLG), leading small, high-impact teams to deliver measurable business outcomes.Highlights: Led growth experiments for reducing routed-lead volume by 60% while improving revenue by 18%, built pMTA (probabilistic multi-touch attribution) for digital conversions, and Media Mix Models for paid marketing budget optimization (Docusign). Improved data accuracy through company-wide CDP implementation (LegalZoom) using data contracts. Launched 0-to-1 products enabling 20%+ cost savings for top customers (Amplitude). Built in-house ad bidding and targeting platforms generating $1.5M+ ROAS improvements and $9M+ annual revenue (Atlassian).s/data/information/g

Experience

1. Director Decision Science

   Docusign

   Jul 2024 — Present · San Francisco, CA, US

   Leading 4+ member data science team for optimizing Paid & Organic Search, traffic analysis, budget allocation, and experimentation to drive product-led growth.• Led the team to build in-house multi-touch attribution model using Markov Chain, reassessed channel classification, Bayesian Media Mix Models for budget planing, spend curve optimization and drove adoption across marketing and analytics teams.• Ran paid search incrementality experiments calibrating spend-response curves to optimize branded and non-branded search budgets.• Improved AI adoption by procuring and onboarding Hex company-wide for analysts and business users.

Education

• UC Berkeley School of Information

  MIMS, Information Management and Systems

  2012 — 2014

• Indian Institute of Technology, Guwahati

  B.Des, Design

  2004 — 2008

Skills

• User Interface
• Paper Prototyping
• Data Mining
• Text Mining
• Design Thinking
• Heuristic Evaluation
• User-Centered Design
• Javascript
• Html 5
• Human Computer Interaction
• Xml
• User Experience Design
• Mockups
• Mysql
• Persona
• Rapid Prototyping
• Machine Learning
• Usability Engineering
• C
• User Interface Design
• Card Sorting
• Python
• Experiments
• Nlp
• Mapreduce
• Illustrator
• User Research
• Hadoop
• Information Architecture
• User Experience
• Php
• Wireframes
• Natural Language Processing
• Contextual Inquiry
• Feature Engineering
• Data Analysis
• Interaction Design
• Usability Testing
• Data Science
• Wire Framing