Seda Nur Doganay

Senior Product Analytics Specialist @Freenow

Berlin, DE

Owning the main Frontend/UI tracking and experimentation tool governance (Mixpanel, Apptimize)• Nominated for Mixpanel Customer Awards\'25 for Data Empowerment due to the 4x increase in Mixpanel engagement• Translating requirements of large business initiatives into smaller, actionable data-tracking solutions• Conducting market assessments, user interviews, and testing to champion tool KPIs for different data personas• Streamlining processes to enable optimal stakeholder and data management with quality data• Promoting product analytics, best practices, and well-maintained tracking documentation• Enabling and educating users to expand their capabilities to make data-driven decisions using the tools provided

Özyeğin University

Bachelor of Science (B.Sc.), Computer Science

Yüksel İlhan Alanyalı Anatolian Teacher High School

STEM