Seda Akay Akyürek

Senior Global Digital Product Manager, Global Events Products @GSK

London, GB

Leading the global product strategy and roadmap for GSK’s global events portfolio, driving AI-enabled digital transformation to enhance customer engagement, operational efficiency, and compliant, data-driven decision-making at scale.Key areas of focus include: • Ownership and execution of the global product strategy across the end-to-end events portfolio, aligned with business priorities and market needs. • Driving global product ownership, prioritising initiatives based on measurable business value and impact. • Designing and optimising end-to-end user journeys for webinars and digital events to elevate customer experience and engagement. • Partnering with cross-functional global teams and local markets to deliver scalable, high-impact product capabilities. • Leveraging AI and advanced data insights to optimise event performance and enable more personalised, insight-driven engagement. • Leading Agile product teams, fostering continuous improvement and value delivery in a regulated, global environment.Passionate about scaling responsible AI and advancing women in tech through impactful digital products.

Eastern Mediterranean University

Bachelor of Engineering (B.E.), Computer Engineering

Istanbul Technical University

Master, Executive MBA