Sarah Coppola

About Sarah Coppola

Experienced marketing/communications professional and former journalist who asks smart questions and then creates and executes insightful content strategies. My goal is to inform, influence, and inspire through words and images, across a variety of digital and print platforms. I have managed large, cross-functional projects end to end and worked with many fantastic colleagues along the way. My strengths are researching and distilling complex information into crisp, multichannel content; problem solving with speed and creativity in dynamic, deadline-driven settings; and building strong working relationships with staff at all levels. I am highly collaborative, organized, and reliable—a team member who offers to take on difficult tasks, then completes them well and on time. SKILLSStrategic Thinking | Marketing and Communications, in Digital and Print | Branding, Messaging, Positioning | Content Strategy and Development | Website Development and Management | Writing and Editing | Research and Analysis | Planning and Project Management | Communication and Presentation Skills | Collaboration | Time Management | Multitasking |

Experience

1. Senior Officer, Development Communications

   Boston Children's Hospital

   Dec 2022 — Present · Boston, MA, US

   Co-led a yearlong project to redevelop our organization\'s website (80+ webpages), with a focus on content strategy and development. Strengthened donor cultivation and engagement, simplified user journeys, improved storytelling, and boosted our fundraising and brand. • Concepted and created digital materials for CEO-led campaign that recruited more than 100 new donors who each give gifts of annually. • Work with partner agency to develop, write and edit 8 digital fundraising campaigns annually. Our largest campaign, Giving Tuesday/End of Year, generated a 5% increase in fundraising in 2024. • Create multichannel communications (webpages, email campaigns, social media, e-newsletters, paid search, print materials) for 5-6 signature events, generating YOY increases in fundraising and event participation.

Education

• Northeastern University

  MBA

• Wellesley College

  BA

Skills

• News Writing
• Online Journalism
• Blogging
• Feature Articles
• Ap Stylebook
• Web Content Writing
• Headline Writing
• Publications
• Newspapers
• Facebook
• Storytelling
• Editing
• Editorial
• Interviews
• Press Releases
• Social Media
• Breaking News
• Magazines
• Fact-Checking
• Journalism
• Copy Editing
• Proofreading
• Ap Style
• New Media
• Web Content