Sebastian Jan Gawelowicz
Global Crm & Personalization Technology Lead - D2c, New Categories @BAT
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WORK HISTORY
Global Crm & Personalization Technology Lead - D2c, New Categories @BAT
London, GB
Originated, pitched, and secured executive approval for global D2C and consumer engagement initiatives across shopper experience, consumer acquisition, loyalty, AI driven Voice of Consumer, and omnichannel consumer care.• Built and sold internal business cases covering investment rationale, ROI, operating model, and scalability assumptions, partnering directly with senior commercial and digital leadership.• Identified and onboarded lead markets willing to co-invest and act as pilot countries, aligning local commercial priorities with global strategy.• Established and led cross-functional, distributed delivery teams across marketing, data, technology, and external partners.• Personally oversaw pilot execution end-to-end, from discovery and solution design through delivery, adoption, and performance tracking.• Accountable for initiative success measured via adoption, conversion uplift, operational efficiency, and contribution to commercial KPIs.• Acted as single point of ownership between global strategy and local P&L teams, ensuring initiatives transitioned from pilot to scalable global capabilities.• Marketing Tech Strategy - leading the global B2C CRM & Personalization technology strategy across emerging categories (Vuse vapour, glo THP, Velo modern oral).• AI Champion - driving the integration of AI across the consumer marketing ecosystem to elevate the CX and unlock efficiencies.• Thought Leadership & Organisational Upskilling - founded and author an internal monthly AI & CX trend newsletter, democratizing access to emerging tech insights and shaping the innovation agenda for senior stakeholders across the group.• Cross-Functional Collaboration - partnering with global marketing teams and cultivating strong relationships with senior stakeholders across regions (Europe, Americas, Asia, Africa).
EDUCATION
SGH Warsaw School of Economics
Bachelor's Degree, Marketing
Kozminski University
Executive MBA, Business Administration and Management, General
Kozminski University
Master's degree, Business Administration and Management, General
Porto Business School
Executive MBA
Institute of Data & Marketing (IDM)
Postgraduate Diploma (PG Dip DigM), Digital Marketing
SKILLS
ABOUT SEBASTIAN JAN GAWELOWICZ
I am a strategic Marketing Technology leader bridging the gap between Business Strategy, AI Innovation, and Operational Excellence. With over 15 years of global experience, I specialize in transforming complex digital ecosystems into measurable revenue engines across enterprises. Currently, I lead the global technology strategy for Consumer Engagement & D2C Growth across 25+ markets operating at the intersection of marketing, data, and tech. My mandate spans the entire customer lifecycle - from Acquisition and Personalization to Loyalty and Omnichannel Care. Acting as a strategic partner to senior commercial leadership, I shape platform investments and operating models that directly impact P&L performance. Focused on innovation, scalability, and ROI. I build high-performing, distributed product teams and embed Agile cultures to accelerate time-to-market. I drive the practical adoption of AI across consumer and marketing operations to drive efficiencies and growth. Author of a widely-read internal intelligence briefing on AI & CX trends, translating complex innovations into actionable insights for commercial teams. Executive MBA graduate. A certified Agile Coach (PSM II, SAFe).Executive Highlights Global Scale: Orchestrated MarTech & CRM expansion across 20+ markets (Europe, Americas, Asia), standardizing platforms like Salesforce and Adobe to drive operational excellence. Commercial Impact: Delivered initiatives contributing 12% to eCommerce revenue and driving a +50% conversion uplift through advanced personalization strategies, while increasing volume to over 800m messages annually. Operational Efficiency: Redesigned campaign workflows, reducing lead times from 2 weeks to 1 day (-90%). Innovation Leadership: Driving the adoption of AI solutions for \"Voice of Customer\", Customer Acquisition, and Retention.
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