Sébastien Léonard
Vice-president Pattison Id Digital North America @Pattison ID
Signup · Get unlimited contacts
WORK HISTORY
Vice-president Pattison Id Digital North America @Pattison ID
Montreal, QC, CA
At Pattison ID, we believe digital signage is no longer just about screens. It’s about creating living, intelligent environments that connect, communicate, respond, and adapt in real time. Fueled by data, designed with purpose, and driven by technology, we’re transforming how brands engage with the world around them.Today, digital signage has evolved into a new medium—powered by dynamic data streams and intelligent content engines. From personalized experiences to real-time retail optimization, the possibilities are immense. And what’s ahead is even more exciting.I have the privilege of leading and building this vision—alongside some of the most talented, innovative, and driven people in North America. Our team is a rare blend of developers, creators, strategists, technologists, and data scientists. Together, we challenge assumptions, design fearlessly, and deliver with intention.My role is to drive this evolution: aligning our strategy with the needs of ambitious brands, guiding the development of new capabilities, and ensuring we execute with the highest level of performance and care—across North America.This isn’t just about digital signage. It’s about building something intelligent, agile, and deeply connected to the future of customer experience.And we’re just getting started.
EDUCATION
UQAM | Université du Québec à Montréal
Bachelor’s Degree
UQAM | Université du Québec à Montréal
B.D.Env.
UQAM | Université du Québec à Montréal
Master of Business Administration (M.B.A.)
SKILLS
ABOUT SÉBASTIEN LÉONARD
I am a highly experienced entrepreneur, business developer, and marketing executive. Over the last two decades, I have delivered and sustained revenue/profit in highly competitive and complex markets. An excellent communicator, skilled negotiator, and team leader capable of taking on the biggest challenges and analyzing the most complex markets to develop unique solutions and tactical performance strategies. Great problem-solving abilities and never intimidated by the competition. I contributed to these successes as a CEO, General Manager, and Senior Executive Consultant, holding full P&L responsibility as well as training, leadership, and management of all teams. I have developed B2-B and B2C strategies for many top 500 Canadian and North American corporations, as well as government administrations, creating innovative business concepts and sales models that have gained industry recognition. After more than 20 very successful years as an independent entrepreneur, I have chosen to devote my time as General Manager of one of the most dynamic divisions of one of the world\'s largest signage & digital signage organizations - The Pattison Sign Group. Today, I am at the helm of Pattison ID Digital, the North American division in charge of creating digital signage solutions, digital experiences, and dynamic applications. On a daily basis, I have the opportunity to contribute to the implementation of one of the most innovative and dynamic business plans in North America. DEX has quickly established itself as a progressive R&D-centric organization. DEX partners with its clients, contributing to the business plans and performance objectives of North America\'s leading brands in the retail and fast-food industries, as well as other related business verticals. CORE COMPETENCIES- Visionary Leadership - Strategic Alliance Development - High Stakes Negotiations - Key Partnership Negotiations - R&D and strategic innovation - Tactical Market Development & Disruptive Strategies - Budget & Sales Forecasts - Innovative Organizational Structuring - Risk Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.