Sebastian Uribarri
Vice President - Principal UX Designer at Citizens Bank
- Role
- VP, Principal User Experience Designer at Citizens
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sebastian Uribarri
I am a Vice President, Principal UX/UI Designer with extensive experience leading design strategy and delivering user-centered digital solutions. Bilingual in English and Spanish, I began my career in Santiago, Chile, working with global brands such as Nestlé, Heineken and Ford Motor Company. After a decade in New York City, I relocated to Massachusetts, where I continue to drive innovation in UX design.As a VP Principal UX Designer, I specialize in defining design vision and strategy, guiding multidisciplinary teams, and ensuring that every solution aligns with user needs and business objectives. My role involves leading complex projects from discovery through delivery, conducting user research, creating information architecture, and developing interaction models that enhance usability and accessibility. I also mentor designers and collaborate closely with stakeholders to translate insights into impactful digital experiences.Throughout my career, I have partnered with a wide range of organizations across industries—finance, media, education, transportation, and sports—including Chase, PepsiCo, Discovery Channel, ABC, CBS, NASDAQ, Gannett, Columbia University, Metropolitan Transportation Authority (MTA), McGraw Hill, Santander Bank, MAPFRE Insurance, NBA, and many other leading private and public sector clients.My focus is on strategic design leadership, combining user empathy, data-driven insights, and creative excellence to deliver experiences that engage users and achieve measurable business impact.
Experience
VP, Principal User Experience Designer
Feb 2023 — Present · Boston, MA, US
Education
Long Island University
ESL, ESL
2006 — 2007
Universidad Diego Portales
Bachelor of Business Administration (BBA), Advertising and Social Communication
1996 — 2002
Skills
- Web Development
- E-Commerce
- Multimedia
- Mac
- After Effects
- Photoshop
- Video
- Web Design
- Graphic Design
- Css
- Information Architecture
- Adobe Creative Suite
- Html
- Customer Service
- Digital Media
- Production
- Art Direction
- User Interface Design
- Advertising
- Wordpress
- User Experience
- Quarkxpress
- Marketing Strategy
- Social Media Marketing
- Graphics
- Adobe Fireworks
- Flash
- Logo Design
- Customer Relations
- Jquery
- Php
- Post Production
- Online Marketing
- Final Cut Pro
- Actionscript
- Cms
- Animation
- Social Media
- Creative Direction
- Film
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