Sebastian Lovallo

About Sebastian Lovallo

I\'m a results-driven growth marketer with a proven record driving profitable growth. I oversee over $200m in annual ad spend across platforms like Meta, Google, and TikTok as well as Snapchat, LinkedIn, Reddit, Nextdoor, and NYT. As Director of Growth at BMG360, I manage a cross functional growth team which I grew to ~15 people in under a year. My team includes specialists focused on development, design, conversion rate optimization, creative production, post-production creative editing, and media buying. Our team supported ~6 clients at any given time (Eg: Upside, For Days/Trashie, Times Club, Edmunds, Georgie and Tom\'s, Otherland, Lovevery). As the growth lead and main point of contact for clients spanning multiple industries – eCommerce, SMB, FinTech, Mobile Apps, Meal Kits, and subscription services – I craft tailored strategies that deliver high-impact outcomes. Beyond strategy and leadership, I oversee creative production and testing, incrementality testing, media buying, and developing comprehensive reporting dashboards. I’m familiar with MMPs (ex: Appsflyer, Adjust, Branch), web analytics tools (ex: Google Analytics, Google Tag Manager) and data connectors (ex: Funnel, Supermetrics). I\'ve always had a passion for tinkering, testing, and improving processes. After spending 10+ years in the environmental controls and automation industry, I brought that same drive for optimization to my role as a Growth Manager at Thesis. I thrived in that fast-paced environment and gladly took on more responsibility after Thesis was acquired by BMG360. At each leg of my career, I’ve had the opportunity to lead teams and refine my leadership skills to be adaptable and effective in diverse settings. I find people management to be one of the most rewarding aspects of my professional life. Leading cross-functional teams, guiding them towards shared goals, and facilitating individual employees’ growth along the way is immensely fulfilling. Outside of work, I love being a dad, am super passionate about video games & sports, and our two Border Terriers.

Experience

1. Director, Growth Marketing

   Framebridge

   Apr 2025 — Present

Education

• Ellington High School

  High School, General

  2002 — 2006

• Baran Institute of Technology

  HVAC/R, Light Refrigeration, Commercial Refrigeration, Oil Heating and Gas Heating

  2008 — 2009

Skills

• Microsoft Office
• Leadership
• Microsoft Excel
• Powerpoint
• Hvac
• Project Planning
• Management
• Research
• Team Building
• Process Scheduler
• Training
• Customer Service
• Bacnet
• Project Management
• Microsoft Word
• Pup