Sebastian Franco
Investment Strategies (LATAM HNW) | Payments Acceptance & VAS | Platform adoption | Partnerships | Fintech | Innovation & Entrepreneurship
- Role
- Investment Strategist at Bancolombia
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Sebastian Franco
I build and scale products, partnerships, and investment strategies that translate strategy into measurable commercial outcomes across Latin America and the U.S.Over the course of my career, I have worked at the intersection of product, partnerships, and commercialization, helping organizations strengthen their value proposition, scale adoption, and develop new revenue streams. I led the development of a payments acceptance and value-added services technolofy platform from concept to scale, working closely with partners, clients, and cross-functional teams in complex, regulated environments.Today, I work as an Investment Strategist in Miami, leading strategies for high-net-worth Latin American clients across public and private market solutions, including alternatives and structured strategies.My experience includes owning regional P&L, leading cross-functional teams, and building ecosystem solutions that support growth and long-term differentiation.I am most effective in roles where platform adoption, partnerships, and disciplined execution are critical to delivering sustainable growth.
Experience
Investment Strategist
Jul 2024 — Present · Miami, FL, US
Joined Bancolombia Capital to help grow its presence in the U.S, developing investment strategies for high-net-worth clients.A key part of my role is sourcing and evaluating fund managers that align with our market view and can deliver meaningful value to our clients. I meet with asset managers, dig into their strategies, and help curate the investment options we recommend.I also translate macro trends into clear, actionable ideas for our relationship teams.Day to day, I work closely with product, investments, trading desks, and client-facing teams to turn good ideas into strategies that stick.
Education
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Universidad EAFIT
Bachelor of Business Administration (BBA), Business Administration and Management, General
2001 — 2006
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