Sebastian McLinden

About Sebastian McLinden

Strategist. Storyteller. Swiss-Army-Knife. My superpower is imagining life in the shoes of others; what are their needs, motivations, and pain points? I develop content and strategy that speaks to people where they are in life—wherever that may be. Ample experience writing to different audiences across a wide breadth of HCPs and disease states. 6+ years in healthcare; have worked on all sides: A world-class hospital—award winning agencies—freelance. Have worked with the biggest brands on many of today\'s biggest drugs.

Experience

1. Senior Strategist

   Inizio Evoke

   Nov 2024 — Present · Boston, MA, US

   Lead brand strategist on Sanofi-Regeneron Respiratory and Allergy business. Led the development of a children & caregiver\'s activity storybook: Designed resource to simplify the complexities of asthma and their new treatment in an approachable, fun medium. The book included a mystery surrounding a \"missing breath\" the reader gets to solve, and along the way and at the end of the story there are activities that are designed to build confidence in and understanding of their new treatment in an engaging, age-appropriate way. Worked closely with behavioral strategists and medical teams to ensure activities used would promote adherence and SME for our target group while maintaining medical accuracy and staying within regulatory guidelines. Refreshed CRM Streams with First-of Its-Kind Patient Ambassador Comms: Lead the development and execution of a \"By patients, for patients\" patient ambassador focused email series designed to humanize the asthma patient journey from consideration through the adherence stage. Aligned ambassador content to brand strategy pillars to reinforce messaging in our existing communications and fill in information gaps. Worked alongside behavioral experts to help structure our emails to mirror patient decision marking journeys.Improved CRM Impact on Smaller Indications: Developed and executed segmentation strategies to increase enrollment and subsequent engagement with CRM content via personalized communications. This included working with the analytics team to refine our audience segmentation in the most impactful way and working with behavioral science to ensure we are approaching the new segments with appropriate language and resources.

Education

• Dublin School

  High School

  2013 — 2016

• University of New Hampshire

  Bachelor’s Degree, Business

  2016