Sebastian Lazo
Associate Director, Marketing @Oxford Properties Group
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WORK HISTORY
Associate Director, Marketing @Oxford Properties Group
Toronto, ON, CA
As a member of the Canadian Marketing team, we support brand marketing and communication initiatives for our Office and Residential sectors. Highlights- Redevelopment of Oxford\'s corporate website, revamping the web leasing user journey- Lead team of product managers and lifecycle managers- Implemented of product performance dashboards- Launched digital products: chatbot, sales platform, data platform- Migration of customers to central data platform- Creation of Canadian Office Customer Experience strategy
EDUCATION
University of Hradec Králové
Political Science and Government
Instituto San Ignacio de Loyola
Diploma, Marketing
CENTRUM PUCP
Master in Business Administration - MBA, Business Administration
Maastricht University School of Business and Economics
Certificate, Global Business Management
University of Victoria
Certificate, Global Business Management
Fundación Ortega y Gasset
Diploma, Political Communication
Pontificia Universidad Católica del Perú
Bachelor's degree, Political Science and Government
ABOUT SEBASTIAN LAZO
12+ years of experience creating digital strategies for various organizations. I have experience in creating personas and defining segments, designing customer journey maps and digital touchpoints. I am also well versed in digital media team management. I have lead teams for both organic and paid campaigns, including programmatic, search and display, email marketing, and condition-based emails.
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