Sebastian Hoffman

About Sebastian Hoffman

I lead Product, UX, Engineering, and In-product Marketing for the watch experience at…

Experience

1. Product Manager, Outcome Owner

   Angel

   May 2021 — Present

   I lead our crowdfunding support team. I have direct supervisor responsibility for a team of engineers, QA, and product design as both the team manager and product manager. I also manage our partnership with Angel Funding, a FINRA regulated portal. Our product has helped film creators raise over $40 million to create Stories that Amplify Light. Check out our successful crowdfunding projects at https://invest.angel.com. Accomplishments:* More than doubled site conversion rates through customer research (interviews, Quarters surveys), researching user behavior using FullStory and Segment, and A/B testing * Decreased the time it takes for creators to get their crowdfunding money from 8 weeks to less than 2 weeks * Increased investments that actually close from 90% to 96%* Increased the accuracy of event tracking from 60% to 95%*$40 million raised to create new film projects * Improved investor experience and saved over hours of manual work annually by automating our ID verification process Key responsibilities include * Roadmap development * Defining market and product requirements * Ownership of quality * Ownership of achieving business outcomes * Understanding the needs of all of our customers (creators and investors)