Sebastian Eckhard
Casting & Art Buying Director @Zalando
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WORK HISTORY
Casting & Art Buying Director @Zalando
Berlin, DE
Zalando Studios Berlin GmbH | Casting & Art Buying DirectorNov 2018 – Present, Berlin- Built and led a 10-person international team across casting, art buying, and freelance engagement- Developed Zalando’s casting strategy with a strong focus on diversity, inclusion and brand coherence- Managed production budgets and negotiated usage rights, buyouts & contracts for large-scale campaigns- Collaborated cross-functionally with marketing, legal, creative and brand partner teams- Contributed to Zalando’s AI-generated model strategy, helping to shape ethical and operational standards
EDUCATION
Erich Pommer Institut
Master of Laws
2008 - 2011 Goldsmiths, University of London
BA
SKILLS
ABOUT SEBASTIAN ECKHARD
I am a Berlin-based Casting & Art Buying Director with over 13 years of international experience in casting, art buying, and creative production – particularly within fashion, culture, and digital media.My expertise lies in building and leading teams, sourcing and managing talent, and navigating the complexities of licensing, buyouts and contracts. I recently complemented my creative profile with an LL.M. in Digital Media Law & Management (EPI | University of Potsdam), deepening my understanding of media law, usage rights, and platform responsibility in the age of AI and synthetic content.I thrive in dynamic, international environments and am passionate about bringing structure and clarity to creative processes – always with a focus on cultural awareness, inclusion, and legal foresight.I am always looking for new opportunities where I can apply this hybrid profile – either within the creative industries, cultural institutions, or forward-thinking tech or media companies operating at the intersection of creativity, law, and digital innovation.
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