Sarah Ballard

About Sarah Ballard

Analytics leader with 15 years of experience translating data into actionable insights through statistical analysis and research functions across industries. Extensive analysis of first-party and third-party data sources utilizing tools such as SQL, Tableau, Google Analytics, and Adobe Analytics. Highly skilled at formulating and presenting results and recommendations to clients and senior leadership. Areas of Focus and Interest: Data & Analytics, Digital & Social Media Advertising, Cross-Team Collaboration, Process Improvement, Optimization, Project Management, Data Dashboards, Research, Statistics, Marketing Analytics, Management, Business Strategy, Product, Data Presentation, Health & WellnessTools Used:Adobe Analytics, Advanced Excel/Microsoft Office, Google Analytics, R, SPSS, SQL, Tableau

Experience

1. Director, Data & Analytics

   Cadent

   Apr 2025 — Present · New York, NY, US

   Continuation of AdTheorent position (Cadent acquired AdTheorent in 2024, rebranding in 2025).

Education

• Duke University

  Integrative Health Coach Professional Training Certificate, Health and Wellness, General

• Columbia University

  Master of Science (M.S.), Applied Statistics

• Seattle Pacific University

  Bachelor of Science (BS), Psychology; Women's Studies

Skills

• Communication
• Fundraising
• Social Media
• Finance
• Social Networking
• Community Outreach
• Time Management
• Statistical Data Analysis
• Facebook
• R
• Teamwork
• Statistics
• Business Intelligence
• Volunteer Management
• Healthcare
• Public Speaking
• Analytics
• Research
• Microsoft Office
• Sales
• Analytical Skills
• Management
• Sql
• Microsoft Excel
• Powerpoint
• Data Analysis
• Financial Analysis
• Leadership
• Python
• Event Planning
• Microsoft Word
• Project Management
• Spss
• Account Management
• Customer Service