Season Mathew

Manager, Cx Innovation & Personalization @Scotiabank

Toronto, ON, CA

Product Owner for the Customer Personalization Platform (Retail Canadian banking products)- Driving design and implementation of new offer management capabilities and personalization efforts enabling teams to improve channel effectiveness and client primacy bringing in benefits worth ~XX million CAD- Creating capabilities for dynamic offer constructs based on static customer attributes and real-time data, reducing Time To Market, Promo abuse and manual offer tracking- Offers strategy for Mass, Targeted/Segment-based, Action based and Loyalty programs (Scene+) for Day to Day banking, Retail Deposits and Investment and - Collaborating with MarTech to improve personalization through action based communication and rewards to enhance customer experience, lifetime value, usage and revenue & deposit growth. New Initiatives - Auto-enrollment, real-time monitoring and reward payout capabilities for the newly launched- Preferred Package for Students and Youth Account to drive acquisition, reduce attrition and entrench client primacy- Money Master savings account to incentivize new onboardings and reward engagement

IFMR Graduate School of Business - Krea University

Master of Business Administration - MBA

Visvesvaraya Technological University

Bachelor of Engineering - BE (Mechanical) | E - Cell ( Entrepreneurship club)