Sean Wilson

Sean Wilson

Vice President Marketing @Uniti Group Inc.

Kansas City, MO, US
MOBILE NUMBERS
+18•••••••13

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WORK HISTORY

Jan 2020 — Present

Vice President Marketing @Uniti Group Inc.

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Little Rock, AR, US

Vice President Marketing, KineticResponsibilities• Lead an organization across Kinetic Business and Consumer segments focused on pricing, product management, and marketing strategy, aligning direction with Sales, Care, Finance, Digital, and Local Market leadership.• Own the development and execution of pricing strategies that support acquisition gross-add targets, reduce churn, and deliver company-wide revenue commitments across ~1,600 markets.• Manage the full pricing and product lifecycle, including product design, competitive positioning, channel enablement, vendor relationships, and national go-to-market planning.• Partner daily with the Senior Executive Team — including the CEO and Board — to ensure strategic clarity, market readiness, cross-functional alignment, and financial impact.Key Accomplishments• Lead the national rollout of 2-Gig fiber service across the majority of the Kinetic footprint, strengthening competitive positioning and fiber penetration.• Developed and launched the AT & T + Kinetic Internet partnership bundle, creating new customer value and driving channel adoption.• Delivered pricing strategies that significantly increase the take-rate of Kinetic Secure, transforming it into a high-growth add-on product with strong margin contribution.• Transformed the pricing organization from a reactive support function into a proactive, strategic partner to Finance, Sales, Care, Digital, and Product.• Established a formal launch-window cadence that improves planning, quality, and execution across Marketing, Product, Billing/IT, and Sales.• Partnered closely with Billing & IT teams to develop new system capabilities enabling future-state pricing strategies, simplified processes, and cleaner customer and representative experiences.• Built a people-first culture — developing individuals, elevating confidence, strengthening cross-functional credibility, and improving overall team performance across the pricing and product organization.

EDUCATION

1988 — 1992

The University of Kansas

BA, Communications

SKILLS

Cross-Functional Team LeadershipMarketing StrategyGo-to-Market StrategyThought LeadershipStrategic PartnershipsCompetitive AnalysisCustomer ExperienceSegmentationMarketing ManagementM2mStrategic PlanningCorporate CommunicationsP&L ManagementB2bProduct MarketingPricingB2b MarketingCustomer RetentionPricing StrategyMulti-Channel MarketingOrganizational LeadershipStrategy

ABOUT SEAN WILSON

I’m a people-first, community-centered leader who focuses on turning individuals into aligned, high-performing teams — and empowering those teams to drive company performance and individual growth. Throughout my career at Zebco, Sprint, and now Kinetic, I’ve built a consistent track record of leading pricing, product, and marketing strategies that strengthen customer value, drive profitable growth, and bring clarity to complex challenges.At Kinetic, I currently lead pricing, product, and marketing strategy across both Consumer and Business segments. My work spans national pricing frameworks, product lifecycle leadership, competitive positioning, vendor partnerships, and cross-functional alignment across a 1,600-community footprint. I believe the best results come when strategy, execution, and culture all move in the same direction.My leadership philosophy is simple:Create clarity. Build trust. Develop people. Strengthen communities.Outside of my corporate role, I’m also an entrepreneur and an active Kansas City community builder. I invest time in youth sports leadership, nonprofit partnerships, and local initiatives that help families, neighborhoods, and young leaders grow. Whether in boardrooms, city parks, or community events, I lead with purpose, consistency, and a commitment to helping people see what’s possible for themselves and their communities.

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