Sean Daley
CRM & Email Marketing at Designs for Health
- Role
- Crm & Email Marketing Manager at Designs for Health
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Sean Daley
Experienced database manager and marketer over 9 years of expertise in lifecycle…
Experience
Crm & Email Marketing Manager
Jul 2020 — Present · Miami, FL, US
o Lead CRM operations using HubSpot for B2B initiatives, executing campaigns, building automations, and optimizing system configurations.o Enhancing CRM efficiency and customer engagement, resulting in 121% increase in email engagement.o Manage Klaviyo (CRM and Email Marketing) for ecommerce email marketing across DTC brands including JJ Virgin/Reignite Wellness and Fx Chocolate by executing campaigns, automations, and subscription messaging.o Oversee integration between Klaviyo and Shopify for revenue attribution and customer analytics.o Directed ESP migration from Sendlane to Klaviyo including executed IP warming strategies.o Designed and implemented email programs to increase engagement with Practitioners and Patients.o Create KPI dashboards, bi-weekly and monthly reporting with data-driven hypotheses to optimize performance.o Manage email calendar and A/B testing strategies to drive engagement and conversion.o Develop and execute lead generation strategies to grow B2B marketing list by 165%o Design contact journey communications to align Sales and Marketing to build out CLTV initiatives.o Collaborate with internal teams and external agencies on integrated marketing efforts.o Utilize UTM tracking and Google Analytics to evaluate campaign performance.o Educate internal stakeholders with regular digital marketing “Lunch & Learn” sessions.o Ensure compliance with CAN-SPAM, GDPR, and other applicable standards.
Education
University of South Florida
Bachelor of Applied Science (B.A.Sc.), Economics
2007 — 2012
University of South Florida
Master of Business Administration (MBA), Sports Business
2014 — 2016
University of South Florida
Bachelor of Applied Science (B.A.Sc.), Finance, General
2007 — 2012
Skills
- Management
- Conflict Prevention
- Customer Service
- Budget Management
- Microsoft Office
- Sales
- Data Analysis
- Strategic Planning
- Project Management
- Leadership
- Brand Development
- Event Planning
- Community Outreach
- Public Speaking
- Marketing Strategy
- Social Media
- Sports Marketing
- Crm
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