Sean Tunning

Senior Research Consultant, Business Intelligence Group (Marketing Science) @The Directions Group

Cincinnati, OH, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2016 — Present

Senior Research Consultant, Business Intelligence Group (Marketing Science) @The Directions Group

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Cincinnati, OH, US

Apply wisdom of crowds / projective design theory to invent mathematical rigor behind successful new service CrowdSight™Assist internal account executives with technical sales and service support in the following ways:+ Match advanced analytic approaches to business questions + Consult with internal and external clients on study design + Recommend actions based on data analysis and client expectations + Conduct a proactive role in refining product development + Lead efforts to identify opportunities and create packages based on novel analytical techniques as well as established research methods + Interact with clients on survey research design including sampling considerations and experimental design + Assist analysts and account executives to interpret, prepare and present both primary and secondary research results to the end-client, including travel for in-person presentations + Mentor/train junior staff on advanced analytical techniques and guide the preparation of documentation for standards and practices

EDUCATION

1992 — 1996

University of Dayton

B.S.

1996 — 1998

University of Cincinnati

M.S.

SKILLS

Market ResearchAnovaStatistical ModelingTime Series AnalysisChaidBayesian StatisticsMultivariate StatisticsQuantitative ResearchMarketing ResearchConjoint AnalysisDiscrete ChoiceCorrespondence AnalysisLogistic RegressionAnalyticsAgent-Based ModelingLinear RegressionFactor AnalysisStatisticsData AnalysisSegmentationRPaswQuantitative AnalyticsPredictive ModelingSaasDecision TreesMarketing Mix ModelingSpssExperimental DesignPerceptual MappingMaxdiffRegression ModelsCustomer InsightConsumer BehaviourDesign of ExperimentsSoftware TrainingCluster Analysis

ABOUT SEAN TUNNING

Market research professional with 25+ years experience (3 years international expatriate assignment - Oxford, England.)Specialties: MaxDiff, discrete choice, conjoint, regression, hypothesis testing, advanced statistics, factor analysis, cluster analysis, segmentation, agent-based modeling, variety assortment, marketing mix modelingProven detail-oriented abilities in statistical research, data analysis, marketing science, staff supervision and problem solving.Consulting skills refined with consistently increasing responsibilities.

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