Sean Tunning

About Sean Tunning

Market research professional with 25+ years experience (3 years international expatriate assignment - Oxford, England.)Specialties: MaxDiff, discrete choice, conjoint, regression, hypothesis testing, advanced statistics, factor analysis, cluster analysis, segmentation, agent-based modeling, variety assortment, marketing mix modelingProven detail-oriented abilities in statistical research, data analysis, marketing science, staff supervision and problem solving.Consulting skills refined with consistently increasing responsibilities.

Experience

1. Senior Research Consultant, Business Intelligence Group (Marketing Science)

   The Directions Group

   Jun 2016 — Present · Cincinnati, OH, US

   Apply wisdom of crowds / projective design theory to invent mathematical rigor behind successful new service CrowdSight™Assist internal account executives with technical sales and service support in the following ways:+ Match advanced analytic approaches to business questions + Consult with internal and external clients on study design + Recommend actions based on data analysis and client expectations + Conduct a proactive role in refining product development + Lead efforts to identify opportunities and create packages based on novel analytical techniques as well as established research methods + Interact with clients on survey research design including sampling considerations and experimental design + Assist analysts and account executives to interpret, prepare and present both primary and secondary research results to the end-client, including travel for in-person presentations + Mentor/train junior staff on advanced analytical techniques and guide the preparation of documentation for standards and practices

Education

• University of Dayton

  B.S.

  1992 — 1996

• University of Cincinnati

  M.S.

  1996 — 1998

Skills

• Market Research
• Anova
• Statistical Modeling
• Time Series Analysis
• Chaid
• Bayesian Statistics
• Multivariate Statistics
• Quantitative Research
• Marketing Research
• Conjoint Analysis
• Discrete Choice
• Correspondence Analysis
• Logistic Regression
• Analytics
• Agent-Based Modeling
• Linear Regression
• Factor Analysis
• Statistics
• Data Analysis
• Segmentation
• R
• Pasw
• Quantitative Analytics
• Predictive Modeling
• Saas
• Decision Trees
• Marketing Mix Modeling
• Spss
• Experimental Design
• Perceptual Mapping
• Maxdiff
• Regression Models
• Customer Insight
• Consumer Behaviour
• Design of Experiments
• Software Training
• Cluster Analysis