Sean Shapiro

About Sean Shapiro

As a creative marketing executive with over 20 years of experience spanning Fortune 500 brands, nonprofits, and e-commerce, I thrive at the intersection of strategy, design, and storytelling. I help organizations bring their brand to life through innovative digital campaigns, high-impact content, and compelling user experiences.As the Director of Digital Marketing at United Way of Greater Cleveland, I lead digital strategy, content development, and cross-channel campaigns that amplify mission-driven impact. I’ve rebuilt websites, managed CEO-level personal branding, and produced award-worthy video content that drives engagement and builds trust.Previously, I led the in-house creative and marketing teams at VE Solutions (Vendors Exchange International), overseeing $2M+ in annual product sales. I directed a company-wide rebrand, led an e-commerce transformation that drove a 50% spike in web sales and collaborated with brands like Apple, Tesla, Pepsi, and Smucker’s.What sets me apart is a rare blend of creative vision, technical marketing acumen, and operational leadership. Whether it\'s elevating a nonprofit’s digital presence or growing an e-commerce platform to $1M+, I bring clarity, creativity, and results.Let’s connect if you\'re looking for a strategic marketing leader, creative director, or digital visionary who can turn brand challenges into growth stories.Core Strengths:Brand Development | Digital Strategy | Creative Direction | UX/UI Design | Team Leadership | SEO | Content Marketing | Video Production | Project Management | Cross-Functional Collaboration

Experience

1. Director of Business Development

   Geauga Growth Partnership

   Jul 2025 — Present · Newbury, OH, US

   Led business and workforce development initiatives focused on upskilling Geauga County’s workforce,strengthening employer partnerships, expanding membership, and increasing awareness of regional training and career advancement opportunities.• Established and promoted workforce development training programs utilizing Ohio TechCred, increasing employer participation and community engagement• Drove member engagement and recruitment efforts, strengthening the organization’s network of local employers, educators, and partners• Identified emerging skill gaps and prospected new training partners for both in-person and virtual programs to meet evolving workforce demands• Built awareness for career pathways and adult upskilling programs through integrated marketing campaigns and community outreach• Oversaw and supported event coordination in partnership with Kent State University Geauga Campus • Directed the Marketing and Events team, aligning messaging, timelines, and execution across all initiatives• Led social media, website management, graphic design, and email marketing, ensuring consistent branding and strategic communication• Developed and implemented digital and print marketing strategies to support workforce programs, member growth, and regional initiatives• Strengthened relationships with employers, educators, and community stakeholders to increase participation and collaboration• Supported business retention and expansion efforts through proactive outreach and relationship management

Education

• Columbus College of Art & Design

  Bachelor of Fine Arts (BFA), Graphic Design/Illustration

Skills

• Operations Management
• Presentation Development
• Adobe Creative Suite
• Brand Development
• Advertising
• Promotional Copy
• Social Media Marketing
• Brochures
• Consumer Insight
• Business Process Improvement
• Packaging
• Marketing Strategy
• Creative Direction
• Vector Illustration
• Brand Positioning Strategies
• Art Direction
• Newsletters
• Strategic Leadership
• Management
• Direct Marketing
• Graphic Design
• Change Management
• Illustrator
• Illustration
• Copywriting
• Sourcing
• Corporate Identity
• Adobe Illustrator
• Product Marketing
• Product Strategies
• Team Management
• Logo Design
• Strategic Brand Positioning
• Social Media
• Project Management
• Business Development
• Creative Strategy
• Sales
• Strategic Partnerships
• Graphics