Sean Higgins
Creative Program Manager | Content Strategist | Marketing and Brand Specialist | Editorial Lead | Amazon and Forrester Alumni
- Role
- Content Program Manager and Editor at Amazon Web Services (AWS)
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Sean Higgins
I’ve spent 10+ years reviewing marketing assets for brand and content compliance—at…
Experience
Content Program Manager and Editor
Mar 2022 — Present
Manages the final creative approval process for all partner assets appearing at AWS summits and live partner events, ensuring alignment with AWS messaging and creative guidance.* Oversees editorial and creative content review team, responsible for the creation of AWS’s Partner Marketing Creative and Messaging Guide.* Creates marketing-related enablement and training materials for the AWS Partner Network, presented to internal and external stakeholders on proper application of messaging guidelines.* Works with leadership to strategize changes to messaging guidance and presented to stakeholders.* Achieved improved efficiency and reduced review time by simplifying the review process.* Manages partner enablement program, develops training materials, and delivers presentations to stakeholders to ensure alignment with AWS messaging and creative guidance.* Assists in the partner content creation process, ensuring adherence to brand guidelines through review and approval of all partner assets, and presents guidance to stakeholders on the proper application of AWS messaging.
Education
Michigan State University
BA, English
2003 — 2006
Skills
- Copywriting
- Journalism
- Web Editing
- Course Development
- Marketing Communications
- Copy Editing
- Blogging
- Strategic Communications
- Editing
- Technical Writing
- Creative Development
- Brand Development
- Proposal Writing
- Medical Writing
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