Sean P. Griffin

Marketing Leader | Communication Strategist | Brand Storyteller | Former NBCU, ESPN, ABC, JMA Wireless | Currently at Arrcus, a Silicon Valley Startup

Role
Senior Director, Corporate Communications and Marketing at Arrcus, Inc.
Location
Syracuse, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sean P. Griffin

I am a dynamic, accomplished leader with a history of contributing to organizational profitability by driving all aspects of global marketing for organizations in multiple industries, including technology, entertainment, media, and education. I’m adept at developing and implementing innovative, revenue-generating campaigns with a focus on branding, product positioning, event planning & management, and organizational strategy. I have a demonstrated talent for leading high performance marketing teams that consistently meet or exceed aggressive performance standards. I’ve been recognized by colleagues, customers, and senior leadership for exceptional interpersonal and relationship-building skills. I have worked for many major media and communication companies including ESPN, SportsCenter, NBC, NBC News, CNBC, NBC Olympics, MSNBC, ABC Sports, Super Bowl XL, Disney, and others. I currently lead corporate and external marketing a Silicon Valley Networking Software startup, Arrcus.

Experience

  1. Senior Director, Corporate Communications and Marketing

    Arrcus, Inc.

    Dec 2022 — Present · San Jose, CA, US

    Drive communications, PR, branding, digital strategy, and event management• Member of the Arrcus Executive Staff• Responsible for press and media relations, press release development, and story outreach.• Develop go-to-market strategies and design and CTA campaigns for products, solutions, and customer/partner collaborations • Enacted multi-channel strategy to target Arrcus prospects through lead generation outreach • Direct annual global events, including speaker positions, live technical product demos, and virtual events.

Education

  • S.I. Newhouse School of Public Communications at Syracuse University

    Master's degree, Communications

    2023

  • Siena University

    BA, English

    1995 — 1999

  • American College Dublin

    Dublin, Ireland

Skills

  • Integrated Media
  • Cause Marketing
  • Social Marketing
  • Higher Education Management
  • Digital Strategy
  • Business Development
  • Digital Marketing
  • Marketing Management
  • Sales
  • Higher Education
  • Creative Direction
  • Advertising
  • Mobile Marketing
  • Strategy
  • Management
  • Social Media
  • Sports Marketing
  • Broadcast
  • Advertising Management
  • Sales Presentations
  • Social Networking
  • Social Media Marketing
  • Strategic Communications
  • Wireless
  • Public Speaking
  • Television
  • Market Planning
  • Creative Development
  • Sem
  • Sales Operations
  • Brand Management
  • Marketing Strategy
  • Integrated Campaign Development
  • Higher Education Marketing
  • Marketing Communications
  • Project Management
  • Marketing
  • Advertising Sales
  • Public Relations
  • Media Relations

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Sean P. Griffin — Senior Director, Corporate Communications and Marketing at Arrcus, Inc. in Syracuse, NY, US | Unifers