Sean Palanna
Marketing Strategist | B2B Events Marketer | Digital Marketing Specialist
- Role
- Assistant Lead-digital Marketing at Times Internet
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Lead-digital Marketing
Sep 2022 — Present · Mumbai, IN
Spearheaded B2B paid conversion campaigns for events as Assistant Lead-Digital Marketing at Times Internet.Formulated, executed, and refined strategies to optimize lead generation and drive event attendance.Aligned marketing efforts with business goals through effective collaboration with cross-functional teams.Analyzed campaign performance metrics, providing actionable insights for continuous enhancement.Maintained industry expertise, implementing cuttingedge digital marketing practices.Played a key role in team leadership by mentoring junior members and cultivating a results-driven environment.Applied strong analytical skills to interpret data, improve targeting, and refine messaging.Contributed significantly to the success of events through dynamic and impactful digital marketing efforts.Developed and executed comprehensive plans on LinkedIn, Google, and Meta to ensure optimal exposure and conversion for events.Monitored and analyzed campaign performance across platforms, fine-tuning strategies based on insights to maximize effectiveness.Utilized advanced targeting features on LinkedIn, Google, and Meta to reach and engage specific B2Baudiences.
Education
University of Mumbai
BE, Electronics and Tele-communication
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