Sean Obrien
Sales Director @Aqara
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WORK HISTORY
Sales Director @Aqara
Kidderminster, GB
Aqara, owned by Lumi United Technology, is a prominent smart home solutions provider, founded in 2009, and one of the largest in China. Their product portfolio includes a wide array of smart devices, such as sensors, switches, curtain controllers, and smart door locks. Aqara is notable for its strong compatibility with Apple’s HomeKit, making it one of the most comprehensive HomeKit-compatible brands available, and its products are sold in Apple Stores across Europe and Asia.Key Facts About Aqara:Parent Company: Lumi United TechnologyLeading smart home solutions provider in China, with over 700 fully integrated IoT productsAccounts for 1 in every 5 Zigbee devices shipped globallyWorkforce: Over employeesIntellectual Property: Holds 850+ patents, including 380+ utility patentsCustomer Base: Serves over 5 million active customersProduct Range: Provides comprehensive solutions for diverse spaces, including apartments, residential homes, office buildings, and hotelsAqara is committed to expanding globally, aiming to make smart home technology more accessible
EDUCATION
King Charles High School
English Language, Maths, PE
SKILLS
ABOUT SEAN OBRIEN
Commercial sales leader with 30+ years of delivering growth across technology and consumer brands.I build routes to market, open strategic accounts, and turn opportunities into measurable revenue across the UK, EMEA, and international regions.Track record of scaling start-ups, unlocking tier-one partnerships, and consistently outperforming targets. Strong operator across retail, distribution, and pro channels, with deep experience in pricing architecture, promotional mechanics, and full go-to-market execution.I lead from the front, value long-term relationships, and believe attitude and work ethic are competitive advantages.Core strengths11 years scaling IoT businesses from early stage to established brandsPlacement across retail, e-commerce, DIY, trade, and utilitiesContribution to $750M+ revenue across global and emerging organisationsEnd-to-end ownership of pricing, margin, promos, and GTMTrusted relationships from the shop floor to board levelBuilding, coaching, and motivating winning sales teamsSpecialismsNegotiation • P&L ownership • Budget control • Trade marketing • Product ranging • Market share growth • ASP improvement • Forecasting & supply alignment • Shop-in-shop execution • Multi-channel retail • Shopify • UK • EMEA • Nordics • North America
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