Sean Orourke
Beachhead Advisor @New Zealand Trade and Enterprise
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WORK HISTORY
Beachhead Advisor @New Zealand Trade and Enterprise
Serve as a strategic advisor to a portfolio of high-potential New Zealand food and beverage brands navigating U.S. expansion. Provide tailored guidance on go-to-market strategy, distributor and retail channel planning, consumer positioning, pricing architecture, and marketing execution.• Partner closely with founders and leadership teams to help decode the complexities of the U.S. landscape—including regional nuances, regulatory considerations, and competitive context—to set brands up for sustainable growth.
EDUCATION
University of Notre Dame - Mendoza College of Business
BA, Finance
SKILLS
ABOUT SEAN OROURKE
I build and scale beverage brands, from early-stage startups to global portfolios—partnering with founders and funds as a strategic advisor to shape the next generation of drinks.Over the past 15+ years, I’ve worked across every tier of the industry: from launching startups and building craft portfolios, to turning around global icons and serving as Chief Executive of a luxury spirits house. Along the way, I’ve led teams, designed playbooks, and developed route-to-market strategies that have scaled brands from zero to hundreds of millions in revenue.That perspective—spanning supplier, wholesaler, multinational, and founder—allows me to support entrepreneurs and investors with practical operating know-how, strong distributor relationships, and commercial strategies that resonate with industry gatekeepers and consumers alike.Today, I’m focused on shaping the future of beverages, with a special emphasis on the fast-growing Adult Non-Alcoholic category. I also advise beverage and CPG founders on brand building, market entry, and scaling strategies through consulting and board work.I’m energized by working with visionary teams who are redefining how the world drinks.
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