Sean Mazur

About Sean Mazur

Vice President of Marketing with over 15 years\' experience in customer acquisition and retention, specializing in digital media, growth and performance marketing, lifecycle/CRM strategy, brand/integrated marketing, email marketing, analytics and product marketing. Worked with large scale companies in media and entertainment, retail, hospitality and B2B industries, including with D2C and subscription based companies. International experience working on campaigns across Europe, Asia and Australia. Team leader for 10+ years providing mentorship and career development.

Experience

1. Vice President, Engagement and Marketing Transformation

   SiriusXM

   Feb 2025 — Present · Los Angeles, CA, US

   Lead Lifecycle and CRM strategy to drive customer engagement and loyalty through new user onboarding and personalized content recommendations• Increase customer acquisition through Paid Digital marketing channels including Search, Social Media, Display, Affiliates and other marketing channels• Develop media plans to support Brand marketing campaigns to increase customer awareness and consideration for the SiriusXM app using digital, TV, outdoor, radio and other tactics

Education

• University of California, Berkeley

  Bachelor of Arts - BA, History

  2004 — 2008

• NYU Stern School of Business

  Master of Business Administration - MBA, Specializations - Finance, Management, and Sustainable Business

• University of California, Berkeley

  Bachelor of Science - BS, Business Administration (Haas School of Business)

  2004 — 2008

Skills

• Website Merchandising
• Digital Media
• Ppc
• Customer Experience Management
• Analytics
• SEO
• Online Marketing
• Web Marketing
• Email Marketing
• Sem
• Marketing Communications
• Facebook
• Html
• Sql
• Marketing Strategy
• Online Advertising
• Advertising
• Content Management
• Digital Strategy
• Copywriting
• Customer Service
• Google Adwords
• Google Analytics