Sean McGill

About Sean McGill

Be curious, not judgmental.\" – Walt Whitman Strategic and results-driven digital…

Experience

1. Conversion Rate Optimization (CRO) & Personalization Testing Manager

   Assurant

   Aug 2017 — Present

   Act as an Agile Product Owner & Scrum Manager for CRO area path roadmaps - Own enterprise user testing / user (UX) research and facilitate yearly performance benchmarking of all white label digital products, including executive line-of-sight reports on Chat, Bot, Digital Analytics, UX, and CRO - Own enterprise Voice-of-Customer (VoC) user testing and A/B web testing, acting as subject matter expert (SME) and technical liaison for platforms and processes - Optimize the customer journeys on company websites and landing pages to increase conversion rates- Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross-functional team involvement from marketers, project managers, designers, and developers - Establish strong working partnerships with relevant areas of the business and global teams (Marketing, Merchandising, Product Management, Engineering, UX)- Monitor, sort, and analyze client data and analytics platforms, including: Google Analytics, Adwords / PPC, Email platforms (ExactTarget, etc.), heatmapping / session recording tools, user feedback recorders (Userlytics, UsabilityHub), and CRO platforms (ABTasty, Yieldify, Optimizely)- Collaborate with cross-functional partners to develop clear and measurable business and testing objectives and define test KPIs (both financial and engagement metrics)- Create and own platform testing roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting - Build and implement an enterprise roadmap for personalization integration - Summarize weekly/monthly test result findings and communicate actionable recommendations to stakeholders and executives - Scope and manage work for department interns, providing full onboarding and 10 week program roadmap, along hiring responsibilities and managerial responsibilities including weekly touch bases and exit interviews

Education

• Lake Shore Central Senior High School

  NYS Regents Diploma, Technology, English, Math, French, Music sequences

  1999 — 2002

• University at Buffalo

  B.A., Media Study; minor English

  2002 — 2007

Skills

• Management
• Conversion Optimization
• Google Analytics
• Journalism
• Ap Style
• News Writing
• Feature Articles
• After Effects
• Magazines
• Technical Writing
• Publicity
• Digital Media
• Audio Engineering
• Digital Marketing
• Copywriting
• Blogging
• Advertising
• Marketing Strategy
• A/B Testing
• Facebook
• Email Marketing
• Content Strategy
• Digital Strategy
• Marketing Communications
• Team Leadership
• Social Media Marketing
• Storytelling
• Content Development
• Microsoft Office
• Poetry
• Photoshop
• Creative Writing
• Leadership
• Press Releases
• Editing
• Multimedia
• Social Networking
• Smo
• Online Marketing
• Final Cut Pro