Sean McFarland
Content Marketing | PR Strategy | Media Relations | B2B & B2C Storytelling | Crisis Communications
- Role
- Senior Public Relations & Content Marketing Specialist at Bld Marketing
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Sean McFarland
Content manager with expertise in media relations, corporate communications, and content…
Experience
Senior Public Relations & Content Marketing Specialist
Nov 2022 — Present · Bethel Park, PA, US
Develop and execute PR and content strategies for major building materials brands, securing 200+ earned media placements in trade publications. Lead media relations efforts for key clients, crafting press materials and pitching editorial opportunities that elevate brand positioning.Develop case studies, thought leadership content, and social media strategies that drive engagement and brand credibility. Contributed to award-winning PR campaigns, including the MarCom Award-winning “Find Your Nichiha A-ha Moment” campaign and PRSA Pittsburgh-recognized media strategy. Optimized PR workflows by integrating AI-powered tools, streamlining media outreach and engagement.
Education
New York University
Master of Arts (M.A.), Journalism - Magazine Writing
2013 — 2014
University of Pittsburgh
Bachelor of Arts (B.A.), Communication Rhetoric
2009 — 2013
Providence Country Day School
High School Diploma
2005 — 2009
Skills
- Social Networking
- Copy Editing
- Photoshop
- Editorial
- Radio Broadcasting
- Press Releases
- Audacity
- Online Journalism
- Blogging
- Microsoft Office
- Ap Stylebook
- Editing
- Photography
- Apple Os
- Adobe Audition
- Adobe Photoshop
- Creative Writing
- Ap Style
- Wordpress
- Social Media
- Journalism
- Newspapers
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