Sean G. McCormick
- Role
- VP, Digital Product Marketing at Barclays
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Sean G. McCormick
what I do have are a very particular set of skills. Skills I have acquired over a…
Experience
VP, Digital Product Marketing
Dec 2021 — Present
Managing a team of digital marketing managers; leads two areas within the CMO organization of US Consumer Bank -reports to Head of Digital Acquisitions Digital Acquisitions Marketing Lead- Leading the digital acquisitions strategy of Travel & Affinity credit card Partners - Optimized Paid Display performance by overlaying Partner data. Within the first year, doubled paid media account volume- Shepherd Interns and Fellows through their first professional/private sector experience Digital Acquisitions Optimization Lead- Performance measurement: stitching digital analytics and business data; developed USCB’s conversion funnel and measurement framework - Test & Learn Agenda: Launched bank-wide, multivariant test and learn - MarTech & AdTech: SME on marketing pixels and marketing capabilities; develop business cases and refine requirements for solutions. Responsible for CPRA compliance and our transformation to a cookieless world.
Education
Virginia Military Institute
Economics & Business
2002 — 2004
Penn State University
Bachelor of Science - BS, Business Management and Marketing
2018 — 2019
Upper Darby Senior High School
High School Diploma
1999 — 2002
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