Sean MacPhedran
Senior Lead, Business Innovation & Ai @PUSH Media
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WORK HISTORY
Senior Lead, Business Innovation & Ai @PUSH Media
Ottawa, ON, CA
EDUCATION
MIT Sloan School of Management
Certificate, Artificial Intelligence for Business Strategy, Strategic Implementation of AI Programs in Business
Carleton University
B.Com, Marketing
SKILLS
ABOUT SEAN MACPHEDRAN
Digital marketing strategist and creative with 20 years global experience delivering better business outcomes via bold ideas, compelling experiences, and products people love. Raised on WIRED magazine, I\'m passionate about the inspirational potential of storytelling through new technologies and have brought this to life working with hundreds of brands including Microsoft, McDonalds, and MTV. In the process I\'ve developed campaigns and experiences that engage and delight, incorporating MMOs, console games, augmented and virtual reality experiences, alternate reality games, voice experiences and more, including McDonald\'s first AR Happy Meal toy, the launch of 5 Gum, the X PRIZE SpaceShipOne launches, and the successful lobbying of the Canadian Government to fund the Canadarm 3.
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