Sean Lyons

About Sean Lyons

I have 10 years of direct SaaS product marketing experience (B2B, consumer, technical) with broad experience managing and self-executing all responsibilities within the PMM function, including countless product launches.I\'ve spent over half my career in the cybersecurity space (endpoints, identity and access, genAI assistants, security keys, antivirus), most recently at Microsoft where I\'ve focused on our industry-leading endpoint detection and response solution, Microsoft Defender for Endpoint (largest global market share, over 1 billion endpoints protected). Other products I\'ve driven as a PMM at Microsoft include Microsoft Defender for Identity (identity threat detection and response) and our trailblazing generative AI security assistant, Microsoft Copilot for Security. I\'ve also spearheaded the holistic thought leadership strategy for Microsoft Entra\'s (formerly Azure AD) eight-product identity and access portfolio. Microsoft Defender and Microsoft Entra are two cornerstones of Microsoft Security\'s $10 billion business.I\'m a versatile and data-driven marketer with three startups under my belt – a healthy mix of bootstrapped, early-stage, and hyper-growth / late-stage companies. I’ve led countless launches and authored every kind of marketing asset under the sun – datasheets, eBooks, case studies, technical whitepapers, pitch decks, blogs, email funnels, newsletters, infographics, landing pages, battlecards, product videos, call scripts, social media and paid advertising copy, ecommerce and Amazon page listings, App Store listings, and more.Bay Area native with a passion for technology - particularly within the cybersecurity space. I enjoy solving big problems independently and with motivated colleagues. Fan of standup comedy, camping in the backcountry, herbal tea, and espresso-based drinks. I am a former collegiate All-American athlete (soccer) and avid backpacker who sometimes travels long distances (on airplanes) to see new places and climb steep mountains! In my free time, I like to cook excessively elaborate meals - I recently crossed Gordon Ramsay\'s Beef Wellington recipe off the gastronomical bucket list.

Experience

1. Senior Product Marketing Manager

   Microsoft

   Nov 2022 — Present

   Technical PMM lead for Microsoft Defender for Endpoint- PMM lead for Microsoft Defender for Identity- Go-to-market strategy and launch for Microsoft Copilot for Security (flagship genAI security assistant)- Thought leadership and marketing roadmap lead for Microsoft Entra identity and access portfolio (identity and access management (IAM), identity governance, cloud infrastructure entitlement management (CIEM), customer identity and access management (CIAM), workload identities, verifiable credentials, Secure Web Gateway (SWG), Zero Trust Network Access (ZTNA)- Former PMM lead for Microsoft Entra Verified ID (verifiable credentials and decentralized identity).

Education

• De Anza College

  Associate of Arts (AA), Social and Behavioral Sciences

• UC Santa Barbara

  Bachelor of Arts (B.A.), Environmental Studies and Professional Writing Minor

• San Jose State University

  Bachelor's Degree, Advertising in the School of Journalism, Marketing Minor