Sean Jones
Senior AVP, Marketing & User Experience @Redstone Federal Credit Union
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WORK HISTORY
Senior AVP, Marketing & User Experience @Redstone Federal Credit Union
Provide lead direction on user-experience and member-impact across RFCU’s web and digital services, including digital advertising, web applications and mobile applications. Target goals include reducing user friction, providing streamlined methods of digital adoption and use (both externally and internally), and reducing application redundancies that lead to data gaps. Within 90 days of employment, adopted changes to website architecture and user-experience have driven a lead increase in excess of 600% and reduced advertising costs by 226%. Starting in 2021, I primarily focused on the development and launch the marketing automation and personalization strategy. This has resulted in - 2022: Saved 28.2k manhours and $4.31M in contractor costs, generating activation of +8k additional product accounts- 2023: Saved 17.2k manhours and $2.61M in contractor costs, activating +5k additional product accounts- 62.8% reduction in speed-to-market for marketing outreach - 86% reduction in manhours for campaign launches
EDUCATION
Art Institute of Atlanta
Computer Animation
California Coast University
BS (forthcoming), Business, Management, Marketing, and Related Support Services
Auburn University
Aerospace Engineering
SKILLS
ABOUT SEAN JONES
Award winning digital designer, UX specialist and published author, with nearly 20 years…
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