Sean Jecko
Qualitative Researcher & Brand Strategist Turning Customer Insight into Positioning, Messaging, and Growth
- Role
- Founder at Quench Insights
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Sean Jecko
Strategic qualitative researcher specializing in groups and depth interviews, brand positioning, and message testing for agencies, brand teams, and strategy consultancies.I help organizations uncover what people really mean, and translate those insights into sharper positioning, stronger messaging, and measurable business results. Clients trust me on complex, high-stakes work because I build fast rapport with any audience and synthesize findings into clear, actionable direction.Deep experience in enterprise IT, financial services, and lottery/gaming.Trusted by brands and teams at NewtonX, Illuminas (now Radius), Russell Research, McCann, TRG, McKinney, Verizon, Red Hat, and Grant Thornton.If you need research that drives decisions, I’d love to connect.
Experience
Founder
Jan 2026 — Present · Durham, NC, US
FULL SERVICE QUALITATIVE RESEARCH.from design to fieldwork to reporting and anything in-between+ Moderation Excellence - with a high EQ and experience from leading thousands of qualitative discussions, I create spaces where people feel genuinely safe sharing what they truly think.+ Strategic Translation - I\'ve spent 20+ years moving between research, planning, and strategy roles. I’m fluent in human insight AND business implication.+ Pattern Recognition - From banking to automotive aftermarket to entertainment, I\'ve seen how similar human needs show up differently across categories. That cross-category perspective helps me spot opportunities others miss.STRATEGIC ADVISORY.embedded strategic thinking, contract strategy, facilitation and organization vision
Education
The University of the South
Bachelor of Arts - BA, Psychology
1991 — 1995
VCU Brandcenter
Master's degree, Brandcenter
2000 — 2002
Skills
- Consumer Behavior
- Marketing
- Mobile Marketing
- Brand Management
- Marketing Strategy
- Strategic Planning
- Brand Architecture
- Corporate Branding
- Media Planning
- Strategy
- Microsoft Excel
- Online Advertising
- Brand Communication
- Consumer Insight
- Digital Marketing
- Customer Insight
- Branding
- Creative Development
- Creative Strategy
- Brand Development
- Advertising
- Microsoft Powerpoint
- Integrated Marketing
- Digital Strategy
- Interactive Marketing
- Creative Direction
- Strategic Thinking
- Outdoor Advertising
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