Sean Metcalf

About Sean Metcalf

I’m a strategic campaign advisor and communications leader with over 20 years of experience shaping public narratives, managing high-stakes elections, and building scalable political movements. From founding a nationally televised college bowl game to launching a hybrid PAC focused on practical solutions, I’ve led initiatives that blend creativity, discipline, and real-world impact. As Chief Strategy Officer of Universal Media, I develop adtech solutions that expand access to high-performance media campaigns for underrepresented candidates and issue-based groups. As Co-Founder of Commonsense Democrats PAC, I’m helping redefine what pragmatic, people-centered politics can look like in swing districts across the country. I’ve run comms and strategy for mayors, councilmembers, ballot initiatives, PACs, and congressional candidates—raising millions, moving poll numbers, and energizing grassroots support. I specialize in building what campaigns need to win: narrative clarity, voter targeting, earned media, digital content, and field execution. Let’s connect if you’re working to win a campaign, scale a movement, or build something bold.

Experience

1. Chief Strategy Officer (CSO)

   Universal Media Ltd

   Oct 2024 — Present · US

   As Chief Strategy Officer at Universal Media, I lead strategic development, media architecture, and platform innovation for a next-generation adtech firm specializing in premium digital advertising. We help campaigns, causes, and brands access high-performing placements across platforms like Hulu, YouTube, Roku, Spotify, and TikTok—without inflated middle layers or unnecessary complexity.I oversee campaign strategy, pricing models, investor relations, and go-to-market execution for political campaigns, education clients, advocacy organizations, and national advertisers. I also help shape our self-serve platform experience—designed to make advanced targeting, measurement, and media buying accessible to campaigns and small businesses alike.Key focus areas include:Strategic communications & media planningAd performance metrics (Profit Per Impression, Customer Lifetime Value, Incrementality)Cross-platform campaign integrationDonor, voter, and customer acquisition

Education

• University of Hawaii at Manoa

  None

  1996 — 1999

• Council of the District of Columbia

  Everything Under the Sun

  2002 — 2008

Skills

• Editing
• Crisis Communications
• Graphic Design
• Marketing
• Media Relations
• Management
• Program Management
• Fundraising
• Creative Writing
• Public Speaking
• Nonprofits
• Community Outreach
• Strategic Planning
• Strategy
• Leadership
• Strategic Communications
• Resume Writing
• Connecting People
• Budgets
• Idea Generation
• Sales Management
• Public Relations