Sean Hickey
Leader, Strategist, Writer, and Expert Communicator
- Role
- Manager, Communications - Editorial at Consumers Energy
- Location
- Traverse City, MI, US
- LinkedIn followers
- 500 followers
About Sean Hickey
With a diverse background in copy and creative development, marketing, advertising, branding, sales/client relationship management, storytelling, leadership, and much more, I can help with campaigns and brands\' strategy, development, and evaluation. I\'ve touched nearly every facet of the marketing communications spectrum - both traditional and digital. This broad range of experience translates into a leader who understands that integrated branding and marketing is an interconnected system of actions and reactions. As an experienced sales/relationship lead, I bring expertise in every step of the buyer\'s journey from awareness through evaluation, purchase, and repeat purchases.I have very strong expertise in translating complex products and services, into a cohesive, easily-understood brand that connects with buyers. Finally, I am a unique combination of creative and analytic who understands how to develop and harness performance metrics to improve campaigns and strengthen brands to drive revenue.Specialties: Branding, copywriting, creative development, marketing communications, photography, agency management, business development and sales, management, online marketing, media planning, and marketing strategy.
Experience
Manager, Communications - Editorial
Dec 2023 — Present · Traverse City, MI, US
Player/coach for a team of writers supporting product marketing, brand, utility and operational communications efforts. Primary creative resource for Residential and SMB Energy Waste Reduction, Business Electric Vehicle (EV) and Business Renewable Energy programs.
Education
Delta College
N/A, General Studies
Central Michigan University
MA, Business Communications
Central Michigan University
BAA, Communications, English, Business, Photography, Broadcasting
Skills
- Market Planning
- Sem
- Strategy
- Trade Show Planning
- B2b Marketing
- Marketing Strategy
- Brand Awareness
- Competitive Analysis
- Social Media Marketing
- Start-Ups
- Creative Direction
- Doubleclick
- Digital Media
- Online Marketing
- Business Development
- Digital Marketing
- Web Services
- Outdoor Advertising
- Creative Development
- Brand Development
- Strategic Planning
- Event Management
- Digital Strategy
- Copywriting
- Social Media
- Strategic Communications
- New Business Development
- Integrated Marketing
- New Media
- Marketing Communications
- Online Advertising
- B2b
- Direct Marketing
- Marketing
- SEO
- Web Architecture
- Email Marketing
- Internal Communications
- Trade Shows
- Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.