Sean Shoemaker

About Sean Shoemaker

Strategic digital marketing leader with 10+ years driving performance optimization through data-driven paid campaign strategies and rigorous testing frameworks. Currently serving as Marketing Operations Manager, leading cross-functional analytics teams specializing in web analytics and multi-touch attribution. Recent accomplishments include successfully orchestrating the enterprise-wide adoption of Adobe\'s marketing technology stack—Customer Journey Analytics, Experience Platform, and Marketo Measure—enhancing organizational capabilities in customer journey mapping and attribution modeling through Adobe\'s new AI enabled tools.My career goals are simple. I want to be happy in my work, happy in my life, and retire at an age when I can still walk 18 holes, and on a good day shoot in the 80\'s.I\'m always happy to connect with new people, feel free to message if you\'d like to chat.

Experience

1. Digital Insights and Attribution Manager

   Hitachi Vantara

   Sep 2024 — Present

   Led enterprise adoption of Marketo Measure, enabling true multi-touch attribution across all marketing channels and providing unprecedented visibility into campaign effectiveness and ROI- Designed and implemented advanced web analytics architecture leveraging Adobe Customer Journey Analytics to deliver comprehensive cross-channel customer journey visualization, integrating web, Marketo, and Salesforce data ecosystems- Managed team of four digital analysts and established tiered reporting framework (weekly/monthly/quarterly) for executive stakeholders. Implemented self-service analytics request system, scaling insight delivery across the marketing organization- Overhauled campaign taxonomy to enable granular tactic-level identification and tracking, significantly improving downstream attribution reporting and funnel analysis capabilities.

Education

• Gonzaga University - School of Business Administration

  Bachelor, Marketing

  2001 — 2005

Skills

• Time Management
• Relationship Building
• Marketing
• Sales
• Advertising Sales
• Advertising
• Building Relationships
• Account Management
• Google Analytics
• Digital Marketing
• Online Advertising
• Lead Generation
• Display Advertising
• Creative Strategy
• Email Marketing
• Ppc
• Salesforce.com
• Crm
• Google Adwords
• Sem
• Yahoo Search