Sean Meurer

Sr Director - Digital Experience @Michaels Stores

Irving, TX, US

I oversee the strategic direction and execution of our digital initiatives, ensuring a seamless and engaging experience for our customers across all digital touchpoints. My role integrates business product management, digital analytics, conversion rate optimization, and e-commerce visual merchandising to drive business growth and customer satisfaction.Key Responsibilities:• Strategic Leadership: Develop and implement a comprehensive digital experience strategy that aligns with business objectives and enhances customer engagement.• Product Management: Lead the digital product management team in defining and executing the product roadmap, ensuring our digital offerings meet market needs and customer expectations.• Digital Analytics: Utilize advanced analytics to monitor digital performance, identify trends, and derive actionable insights to optimize the customer journey and drive business growth.• Conversion Rate Optimization (CRO): Implement and refine CRO strategies to enhance user experience, increase conversion rates, and maximize revenue across all digital channels.• E-commerce Visual Merchandising: Oversee the visual presentation of our e-commerce platform, ensuring an appealing and user-friendly interface that drives sales and customer loyalty.• Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, IT, and customer service, to ensure alignment and support for digital initiatives.