Sean Lennert

Experience

1. Sr Manager, Social Commerce

   iHerb

   Jun 2024 — Present

   Lead social commerce strategy, planning and campaign management, crafting consumer-centric content, collaborating with influencers and affiliates, and managing live streaming.• Manage marketplace planning, strategy, and executive reporting on TikTok, Meta, and YouTube accounts, including product strategy and agency coordination.• Responsible for managing and executing paid media on TikTok, Meta and YouTube.• Play a pivotal role in co-creating activations for product launches and key brand milestones and develop brand-specific social commerce programs that resonate with the target audience.• Manage end-to-end operations including catalog and order management, inventory reporting, sales analytics, invoicing, vendor onboarding, and administrative support across legal and affiliate workflows.• Oversee and onboard strategic and brand partnerships, including collaborations with creators, sports influencers and sports organizations/properties to enhance brand engagement through performance marketing strategies.

Education

• MiraCosta College

  AA, Communications

  2014 — 2016

• California State University, Fullerton

  BA, Communications / Advertising

  2016 — 2018

Skills

• Creative Writing
• Report Writing
• Social Media Marketing
• Social Media Communications
• Digital Photography
• Radio Production
• Video Editing
• Website Building
• Community Outreach
• Publicity
• Broadcast Journalism
• Videography
• Video
• Video Production
• Adobe Photoshop
• Adobe Pre
• Adobe Illustrator
• Adobe Indesign
• Customer Service/Guest Relations
• Event Coordinating
• Script Writing/Editing
• Microsoft Word
• Microsoft Powerpoint
• Microsoft Excel
• Final Cu
• Hootsui
• Celtx
• Hootsuite
• Web Content Writing
• Final Cut Pro
• Adobe Premiere Pro
• Microsoft Office