Sean Kelly
Assistant Vice President, Digital Media Specialist, Acquisition @Citizens
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WORK HISTORY
Assistant Vice President, Digital Media Specialist, Acquisition @Citizens
Lead digital acquisition marketing and strategy efforts for Citizens Bank Core Brand, Deposit Products (Savings, MMAs, CDs) and digital awareness marketing and strategy efforts for the Non-Product Business lines (Emerging Markets, Sustainability and Impact, and Sponsorships) and Convenience products.Oversee over ~3.5M in media budgets for SEM, Paid Social, and Display advertising campaigns and lead optimization efforts to ensure optimal results.Utilize digital analytics to improve campaign performance, user experience, and to gain insight into site visitors through the application funnel.
EDUCATION
Penn State Abington
Bachelor of Arts (B.A.), Business/Corporate Communications
Penn State University
Professional Certificate, Integrated Digital Marketing
Bucks County Community College
General Studies
ABOUT SEAN KELLY
I am passionate about leveraging digital media to connect with customers and employees, build trust, and drive business growth.
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