Sean Jennings

About Sean Jennings

I’m a media strategy leader with experience across agency and platform environments, focused on translating complex healthcare media systems into strategies that drive revenue, renewals, and long-term client trust.I specialize in owning the strategic layer—deciding what to deploy, how to position it, and how to measure it—so that sales teams can sell with confidence, clients understand the value, and analytics actually influence decisions. My background spans HCP-focused media, measurement and analytics, and cross-functional partnership with Sales, Customer Success, and Product.I’m most effective in roles where strategy is commercially aligned: shaping RFP responses, protecting inventory value, guiding pricing and upsell paths, and turning performance data into clear recommendations that scale accounts and inform product direction.I’ve worked extensively in regulated healthcare environments and am comfortable balancing compliance, data constraints, and business objectives without overpromising. I’m drawn to teams building healthcare-first platforms where relevance, timing, and defensible measurement matter more than vanity metrics.

Experience

1. Director, Healthcare Analytics

   Swoop

   Mar 2023 — Present · New York, NY, US

   Led analytics and measurement strategy for healthcare advertising programs built on identity-matched physician and HCP datasets.• Designed measurement frameworks connecting clinician-level engagement signals to prescription lift, media efficiency, and campaign optimization.• Developed physician-level reporting systems translating complex identity-resolution outputs into clear client insights and renewal narratives.• Partnered with Product, Data Science, and Engineering to convert model outputs and behavioral signals into campaign targeting and measurement workflows.• Built repeatable onboarding playbooks and documentation frameworks allowing teams to manage privacy-sensitive healthcare campaigns at scale.• Automated reporting pipelines and clinician-level rollups, reducing turnaround time and improving measurement consistency across enterprise clients.• Used tools including Jira, Looker, Salesforce, and Slack to make campaign health, analytics outputs, and follow-up actions visible across teams.• Piloted AI-assisted operational workflows to standardize documentation, ticket creation, and reporting narratives across analytics and client success teams.

Skills

• Ad Networks
• Social Media Marketing
• Integrated Marketing
• Mobile Devices
• Advertising
• Rich Media
• Mobile Marketing
• Doubleclick
• Online Advertising
• Ad Serving
• Mobile Advertising
• Affiliate Marketing
• Behavioral Targeting
• Digital Strategy
• Online Marketing
• Digital Media
• Digital Marketing