Sean Cronin

Experience

1. Senior Media Planning Political

   Comcast Advertising

   Oct 2022 — Present

   Manage a team of political media plannersAct as a liaison for my team to all Effectv partner departmentsCollaborate with political sales leadership to meet all of our clients needs and goalsAnalyze the planning process to continually find more comprehensive client solutions and to simplify the process for our planning teamTroubleshoot any issues or concerns of the political planning team in the pre-sale process and reduce any obstacles that may occurManaged a team of 5 political media planners, assist with their day-to-day, while also acting as a mentor/coach for career growthLeads the point of escalation for the team and facilitates conversations around sensitive client needsWorks with management on projects, such as new product rollouts, current system enhancements, complex pricing analysisAnalyze post campaign to find any holes on delivery, while analyzing our inventory to maximize upon that for future media plansParticipates in brainstorming sessions within planning, as well as other partner departments for all RFPsOversees onboarding for new employees, with training on systems and process