Sean Coffman

About Sean Coffman

With over four years of experience in digital marketing, I help businesses, brands, and organizations achieve their goals by creating and executing effective social media strategies. I am currently the Social Media Marketing Coordinator at Sweet Potato Comfort Pie, a nonprofit organization that promotes healing, justice, and community through the power of, you guessed it, Sweet Potato Pie. I am passionate about curating content that aligns with the organization\'s values and mission, and building a consistent and engaging social presence across multiple platforms, including Twitter, Instagram, Facebook, TikTok, and LinkedIn. I also leverage research, social listening, and analytics to optimize the performance and impact of our content. Additionally, I facilitate social media editorial processes and communications across the organization\'s global social media ecosystem, enabling content sharing and amplification across channels. I hold a certificate in social media marketing from Minneapolis Community and Technical College, and I am always eager to learn new skills and best practices in this dynamic field.

Experience

1. Social Media Marketing Coordinator

   Sweet Potato Comfort Pie

   Jun 2022 — Present · Minneapolis, MN, US

   Curate content that aligns with the organization\'s goals and values to build a consistent social presence-Maintain and execute a comprehensive social media strategy for the building and managing of corporate handles including Twitter, Instagram, Facebook, TikTok, and LinkedIn, content strategy and engagement strategy-Build, own and facilitate social media editorial processes and communications across the organizations global social media ecosystem to enable content sharing and amplification across channels-Plan and schedule content and adjust the social media editorial calendar as needed, prioritizing content on each platform for maximum impact -Leverage research, social listening, and data analysis to distill meaningful and actionable insights -Determine best practices and provide context and guidance for social media content development -Synthesize technical writing and transform information into digestible, engaging copy presented in the cohesive voice of the organization

Education

• Minneapolis Community and Technical College

  Certificate, Social Media Marketing

  2019 — 2020

• Minnesota State University, Mankato

  Bachelor of Arts - BA, Spanish Language and Literature

  2008 — 2013

• Minneapolis Community and Technical College

  Associate of Arts and Sciences - AAS, Network and System Administration/Administrator, 4.0

  2020 — 2022